THE PREGAME RITUAL

Give yourself about 15 minutes before tip-off to get prepared.

Set up your Wickstape candle in a safe area, clear your space, and light the wick.

Pro Tip: Use the lucky matches from the Pregame Ritual Kit—strike them on the bottom of the bottle to unlock the right energy.

Once your candle is lit and you can smell that auspicious aroma, locate your Wickstape Gameday Prayer Card.

You can read it out loud or whisper it to yourself. Just do it with intention.

This is the moment when you contribute those good vibes to our squad.

Pro Tip: The prayer follows the cadence of the “Our Father" prayer.

Now’s the time to crack a bev, make a snack, and take your spot on the throne.

The vibes are in motion— it's time to lock in.

Whether you’re watching on the big screen, sneaking it on your phone, or listening on the drive home, it's all valid.

We only have one rule:

If the MSG broadcast is available, that’s the one we watch.

If Clyde & Breen aren't calling the game, and Alan, Wally & Bill aren't walking you through halftime— It doesnt count. 

That’s it!

The candle’s lit. The prayers have been said. The game is on—

Your job is done.

Now sit back, try to relax, scream at your TV, pace around the room… whatever it takes.

Just don’t blow out the candle until the final buzzer sounds.

And when we win, feel good knowing that you contributed. Even if it doesn't show up in the box score.

  • Home Court Advantage

    The full ritual. Your couch, your candle, your conditions. When you control the environment, you control the energy.

    Light the flame to win the game. This is game day the right way.

    Shop Lucky Candles 
  • Luck On The Go

    The Knicks can't play every game at the Mecca, and you can't always watch from the temple. That's what the coin is for. Flip it before tip-off, pocket it before you run, white-knuckle it through the 4th. Now, the luck travels too.

    Shop Lucky Coins 
  • Lucky Apparel

    At home, on the road, in the office... doesn't matter. Auspicious Athletics means you're always on. Wear it under the work shirt. Rock the socks until they're crusty. Trust the process. You can thank us at the parade.

    Shop Lucky Apparel 
1 of 3