how it works

The Pregame Ritual

Step 1: Light Your Candle

Give yourself about 15 minutes before tip-off to get prepared.

Set up your Wickstape candle in a safe area, clear your space, and light the wick.

Pro Tip: Use the lucky matches from the Pregame Ritual Kit—strike them on the bottom of the bottle to unlock the right energy.

Step 2: Recite the Gameday Prayer

Once your candle is lit and you can smell that auspicious aroma, locate your Wickstape Gameday Prayer Card.

You can read it out loud or whisper it to yourself. Just do it with intention.

This is the moment when you contribute those good vibes to our squad.

Pro Tip: The prayer follows the cadence of the “Our Father" prayer.

Step 3: Tune In (MSG Broadcast Only)

Now’s the time to crack a bev, make a snack, and take your spot on the throne.

The vibes are in motion— it's time to lock in.

Whether you’re watching on the big screen, sneaking it on your phone, or listening on the drive home, it's all valid.

We only have one rule:

If the MSG broadcast is available, that’s the one we watch.

If Clyde & Breen aren't calling the game, and Alan, Wally & Bill aren't walking you through halftime— It doesnt count. 

Step 4: Enjoy the Game!

That’s it!

The candle’s lit. The prayers have been said. The game is on—

Your job is done.

Now sit back, try to relax, scream at your TV, pace around the room… whatever it takes.

Just don’t blow out the candle until the final buzzer sounds.

And when we win, feel good knowing that you contributed. Even if it doesn't show up in the box score.

Born From Belief

It’s been over 50 years since the last banner was raised.

But the longer we waited, the louder we believed.

Energy like that doesn’t stay idle.

Every prayer, every ritual, every superstition—it had to become something.

Wickstape gave it form. Slammgod made it real.

MEET THE MSGENIE