The full ritual. Your couch, your candle, your conditions. When you control the environment, you control the energy.

Light the flame to win the game. This is game day the right way.

The Knicks can't play every game at the Mecca, and you can't always watch from the temple. That's what the coin is for. Flip it before tip-off, pocket it before you run, white-knuckle it through the 4th. Now, the luck travels too.

At home, on the road, in the office... doesn't matter. Auspicious Athletics means you're always on. Wear it under the work shirt. Rock the socks until they're crusty. Trust the process. You can thank us at the parade.